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Welcome the post-recessionary male, the doman. He’s gone from displaced (due to job cuts) to being domesticated. According to a recent Pew Research Center study, the downturn-related job losses affected men more than women resulting in a pivotal role-reversal with more men staying at home and taking on roles that have traditionally been women’s. Product manufacturers will have to contend with domen in the way they design and market their wares and services traditionally positioned for their female counterparts.

Catherine Feliciano-Chon

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