Widely recognized as the hospitality industry’s pioneer of sustainable practices, Six Senses appointed CatchOn in 2015 to help with its market entry into Greater China with its first resort opening outside Chengdu. From developing the Chinese nomenclature to promoting the brand’s core values in sustainability and wellness, CatchOn worked with Six Senses to create brand awareness as the group expanded across multiple markets. CatchOn’s scope includes an integrated communications campaign from traditional media to social media. Over the past five years, Six Senses has consistently been recognized with accolades from Travel + Leisure Southeast Asia’s Global Travel Award, Harper’s Bazaar Malaysia’s Spa Awards and Conde Nast Traveller China’s Gold List.
“After a thorough and rigorous process, Six Senses selected to retain CatchOn as its agency of record in China due to the team’s innovative approach to brand building and media outreach. It’s a pivotal point in the evolution of Six Senses as we head into China, and finding an agency that understands the market, the brand and represents the values that we believe in were key in the decision-making process.”
- Julia Gajcak, Vice President Marketing and Communications, Six Senses