Shilla Duty Free

CatchOn was appointed by Shilla Travel Retail Hong Kong Limited to provide strategic counsel for the launch of Beauty&You by The Shilla Duty Free at the Hong Kong International Airport, the travel retailer’s first duty-free outlet in Hong Kong. With the HKIA store’s launch, The Shilla Duty Free became the first travel retailer to operate Cosmetics & Perfumes category concessions in three major airport hubs in East Asia: Seoul Incheon, Singapore Changi, and Hong Kong. Over the past three years, CatchOn leveraged on The Shilla Duty Free’s Korean roots to establish the brand as a unique one-stop shopping destination with innovative ‘retailtainment’ concepts. Within one year of its official launch, Beauty&You by The Shilla Duty Free was recognized as the “Speciality Concept of the Year” category at the Frontier Awards 2019, and awarded the “New Shop Opening of the Year” at the DFNI-Frontier Asia Pacific Awards 2019.