Cigna has offered insurance solutions and provided advice to customers throughout various stages of their lives since 1933. CatchOn was engaged in the research framework and design of Cigna’s annual 360 Well-Being Survey covering 23 markets. Designed to establish Cigna’s thought leadership, the survey findings were released as part of a global campaign. CatchOn developed the key messages, content pillars and a comprehensive PR and social media toolkit which was executed across 15 different markets, including Australia, Canada, China, France, Germany, Hong Kong India, New Zealand, Singapore, South Africa, Spain, Turkey, the United Arab Emirates, the UK, and the USA.