Ugly is the New Black

Admit it: We are all a little cynical about advertising. For decades we’ve been subjected to – and deceived by – images of airbrushed perfection, misleading facts and half-baked promises. So it’s refreshing to see an ad that is both wonderfully simple and brutally honest. Rivers, an Australian clothing retailer, has launched a TV campaign to promote its “Butt Ugly” range of summer clogs. While we question the value of this ad in terms of brand integrity, we admire their tell-it-like-it-is candor.

Catherine Feliciano-Chon