Telltale Trivia

Brands about to launch an online video campaign should first consider the latest findings from New York-based Jun Group, a leader in social videos. The group studied a sample of more than 13 million user-initiated video views over a nine-month period. A couple of key conclusions:

Make ‘em laugh:  When companies included a rib-tickling video in their campaign, users were more than three times more likely to view the brand’s facebook page.

Sack the stars: Videos featuring celebrities drive 12 per cent fewer click through to a brand’s facebook page than those without.

Keep it short: Videos lasting 15 seconds had the best click-through rates. Those between 16-30 seconds had the lowest click-through rates.

Check out the full infographic below:

Catherine Feliciano-Chon