Tagsbranding, Catherine Feliciano-Chon, Jun Group, Marketing, online video, Social media
Brands about to launch an online video campaign should first consider the latest findings from New York-based Jun Group, a leader in social videos. The group studied a sample of more than 13 million user-initiated video views over a nine-month period. A couple of key conclusions:
Make ‘em laugh: When companies included a rib-tickling video in their campaign, users were more than three times more likely to view the brand’s facebook page.
Sack the stars: Videos featuring celebrities drive 12 per cent fewer click through to a brand’s facebook page than those without.
Keep it short: Videos lasting 15 seconds had the best click-through rates. Those between 16-30 seconds had the lowest click-through rates.
Check out the full infographic below:
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