TagsCatherine Feliciano-Chon, Email Marketing, Open rates
According to a study conducted by Australian technology firm Responsys, the best day to send an email marketing message is Thursday. The company arrived at this conclusion after examining over one billion email marketing messages sent by 350 marketers in Australia. According to the findings, the open rate on Thursdays is around 22%, the highest in the week. Not surprisingly, the days the days with the lowest open rates are Mondays and Fridays.
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