To illustrate how consumers use their time online, UK data analyst Experian Hitwise distilled all of the hours spent on the internet during August 2011 (over 3.4 billion!), into one single hour. According to the analysts, social media sites dominate the hour, taking almost a quarter of all time spent on the Internet. In total, last August Brits spent 800 million hours on social sites.
“Facebook is still the clear market leader with half of all social networking visits and an average visit time of 22 minutes,” says research analyst James Murray.
The graph also reflects the growth of online shopping (accounting for five minutes in every hour online) and the use of the internet for news delivery.
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