Our Team
Krystal Lie
Director
With over 11 years of agency experience, Krystal specialises in integrated marketing and brand experience, working on global consumer and luxury brands like adidas, Richemont, and LVMH. She also has extensive experience working with hospitality groups and property developers. With a degree in Psychology and Art-Semiotics from Brown University, Krystal has an instinct for understanding audiences and addressing client needs, while bringing a creative flare to communication strategies and brand campaigns from PR planning to live events and digital marketing activations.
With over 11 years of agency experience, Krystal specialises in integrated marketing and brand experience, working on global consumer and luxury brands like adidas, Richemont, and LVMH. She also has extensive experience working with hospitality groups and property developers. With a degree in Psychology and Art-Semiotics from Brown University, Krystal has an instinct for understanding audiences and addressing client needs, while bringing a creative flare to communication strategies and brand campaigns from PR planning to live events and digital marketing activations.
+852 2285 4408