PTT Family Appoints CatchOn for Branding and PR Services

PTT Family, the group behind the iconic Potato Head brand, has appointed CatchOn to oversee its brand development and PR strategies in Asia. Leveraging on the agency’s expertise in hospitality, food & beverage and design, CatchOn will be responsible for developing the overall brand architecture and PR strategy for the group as well as its various sub brands, including Katamama hotel in Bali, due to open in March, and Potato Head in Hong Kong, slated for an early summer launch.

“We are thrilled to embark on our next phase of growth with the launch of our first hotel brand while continuing our international expansion with two more hotels due to open and several other exciting projects in the pipeline,” says Ronald Akili, CEO of PTT Family.

PTT Family is a hospitality and lifestyle company headquartered in Jakarta, Indonesia with a number of its brands in Jakarta, Bali, and Singapore. The group is known for creating cutting-edge hospitality concepts by challenging the status quo and introducing innovative designs as well as cultural content and programs. Brands under PTT Family include Potato Head, Katamama, Kaum, Room 4 Dessert and Three Buns.

CatchOn is a strategic marketing and communications consultancy founded in 2001 with offices in Hong Kong and Shanghai. For more information, visit http://pttfamily.com.

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For media enquiries, please contact Angela Wong (angela.wong@catchonco.com) or Virginia Ngai (virginia.ngai@catchonco.com) at CatchOn Marketing Communications, Hong Kong: Tel: (+852) 2566 8988