TagsPaul Calder, PR Insights
One PR exec doesn’t know when to ditch the pitch
At CatchOn we’re willing to go to extreme lengths to nail a story and secure coverage for our clients. But there’s a big difference between being determined and just plain desperate.
Charlotte Horsfall, a PR executive from London-based agency 10 Yetis, has crossed that line.
For months, Charlotte harassed the editor of T3, a tech-centric magazine, to feature her client, the makers of a mobile phone application. When her many emails and phone calls went unanswered, Charlotte went from assertive to annoying. In a last-ditch effort to grab the editor’s attention, she posted a pleading video on YouTube.
The editor responded via Twitter with this simple reply:
“Clearly only one way I can respond to @charlotteyeti’s plea. Video camera is out…”
Proactive or pathetic? You decide.
Enter your email address to subscribe to this blog and recieve notifications of new posts by email.