Asia’s affluent boomers are making aging aspirational

We say money can’t buy happiness. But money does have a way of making the unsavory more palatable. In some cases, even enjoyable.

In the context of Asia’s growing affluence, aging—a process many consumers around the world approach with fear and loathing, and attempt to fend off with expensive creams, supplements, and all manner of antidotal services—has taken on a new appeal.

Read the rest of the story at https://qz.com/1676395/asian-consumers-are-rejecting-the-anti-aging-market/

Catherine Feliciano-Chon