The Brief
Position the Press Room Group as a leading F & B player poised for regional and international growth, and its growing portfolio of dining outlets as always on the cutting edge with fresh concepts that leave people hungry for more |
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The Strategy
- Position its founders as visionaries and its outlets as iconic restaurants at the cross section of art, design, culture and heritage
- Provide clear differentiation and positioning strategy for each of the outlets
- Align the outlets with compatible brands, events and causes
- Launch new outlets using catchy and inimitable methods that leave people talking
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The Results
- Key feature coverage in international titles like Wallpaper, New York Times and Monocle.
- In a competitive and fickle market like Hong Kong, the Press Room Group is regarded as cutting edge and prescient, with its outlets consistently included in all the top restaurants list
- In two years, CatchOn generated publicity with an equivalent advertising value of over HKD 16 million (USD 2 million)... and counting!
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