We’re far from typical.

As a strategic communications consultancy, we have a proven track record in brand development, public relations and influencer engagement. We are a team of multi-disciplinary experts who know how to create and communicate new brands and reinvent existing ones.

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We make connections, seek creative solutions and convert ideas into realities.

  • Innovation Ideation

    PR & Media Relations

  • Brand Communications

    Digital Media Strategies

  • Market Insights & Research

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  • blog
    February 25, 2015

    Brains are the New Beauty

    It’s not uncommon for fashion brands to choose rail-thin models or zeitgeist-defining It Girls to grace their ad campaigns.  But when French fashion label Céline anointed revered 80-year-old author Joan Didion as their latest brand ambassador, the choice raised a few eyebrows with style pundits (and among Botox-reliant fashion set, it’s no small feat to raise an eyebrow!).  Photographed by Juergen Teller, the ad features...

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    February 10, 2015

    All’s Not Well with “Wellness Syndrome”

    In their new book "Wellness Syndrome", authors Andre Spicer and Carl Cederstrom take aim at the wellness movement and claim that the "world's wellness obsession has gone too far." The book perilously strings together random research to create a damming criticism of wellness. It argues that focusing on our happiness doesn't make us any happier, workplace wellness programs are a waste of money and our wellness...

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